Technical SEO Perth
Technical SEO in Perth fixes the things buyers never see but Google always does: site speed, Core Web Vitals, crawling, indexing and schema. Get the foundations right and your content can finally rank.
Good content can't rank on a broken site
Technical SEO for Perth businesses usually starts with a puzzle: the site has decent pages, but they sit on page three or don't appear at all. More often than not, the cause is underneath.
Pages blocked from indexing. Duplicate versions of the same page competing with each other. A theme that loads four megabytes of scripts before showing a headline. A migration that broke every old URL.
None of this shows up when you look at your own homepage. It shows up in Google Search Console, in crawl data and in the way your rankings stall no matter how much content you add.
Signs your site needs technical work
- Pages marked "Crawled, currently not indexed" in Search Console
- Rankings dropped after a redesign or platform change
- Mobile pages that feel slow on a 4G connection
- The same product or service showing at several URLs
- New pages taking weeks to appear in Google
- Competitors with thinner content outranking you
What our technical SEO audit checks
An SEO audit in Perth from our team covers every layer between your server and the search result, not just a plugin score.
| Area | What we check | Why it matters |
|---|---|---|
| Crawling | robots.txt, internal links, orphan pages, crawl depth, redirect chains | Google can only rank pages it can reach efficiently |
| Indexing | Index coverage, noindex tags, canonicals, duplicate and thin pages | Stops the wrong pages ranking, or none at all |
| Site speed | Server response, image weight, scripts, caching, CDN setup | Slow pages lose visitors and rankings |
| Core Web Vitals | LCP, INP and CLS from real user data and lab tests | Google's own page experience measures |
| Mobile | Mobile rendering, tap targets, content parity with desktop | Google indexes the mobile version of your site |
| Site structure | URL patterns, navigation, breadcrumbs, internal link flow | Spreads authority to the pages that earn money |
| Schema | Organisation, LocalBusiness, Product, FAQ and Breadcrumb markup | Helps Google understand and display your pages |
| Redirects and errors | 404s, soft 404s, redirect loops, broken old URLs | Recovers authority lost in past changes |
| Security and hosting | HTTPS, mixed content, uptime, server location | Basic trust signals for users and Google |
| International and duplicates | Staging sites, www and non-www, trailing slashes, hreflang where used | Removes copies that split your rankings |
Core Web Vitals, explained briefly
Website speed optimisation in Perth is measured against three Core Web Vitals that Google publishes thresholds for.
LCP: loading
How long the main content takes to appear. Google's "good" mark is 2.5 seconds or less. Large hero images and slow servers are the usual culprits.
INP: responsiveness
How quickly the page reacts when someone taps or clicks. "Good" is 200 milliseconds or less. Heavy scripts and page builders often push it higher.
CLS: stability
How much the layout jumps while loading. "Good" is 0.1 or less. Images without dimensions, late banners and web fonts cause most shifts.
Perth is a long way from most data centres, so where your site is hosted and whether a CDN serves it from nearby both matter. Regional WA visitors on patchy mobile coverage feel every extra kilobyte.
Problems we often find, and what we do
Most technical SEO problems on Perth business websites fall into a handful of patterns, and each has a clear fix.
Bloated page builder themes
Unused scripts and styles load on every page. We strip what isn't needed, defer the rest and compress images, often without changing the design.
Botched migrations
Old URLs left without redirects lose years of authority. We rebuild the redirect map from old crawls and backlink data.
Index bloat
Tag pages, filters, search results and attachment pages flood the index. We tidy them with noindex, canonicals and sitemap rules.
Missing or broken schema
Plugins add conflicting markup or none at all. We implement clean, valid structured data for your business type.
From audit to fixed, in priority order
Our technical SEO process ranks every issue by impact and effort, so the fixes that move rankings ship first.
Crawl and collect
Full site crawl plus Search Console, analytics and server data.
Prioritise
Every issue scored by likely impact and effort to fix.
Fix
We make the changes ourselves, or brief your developer step by step.
Validate
Fixes checked in Search Console and re-crawled before we close them.
Monitor
Monthly checks catch new problems before they cost rankings.
What you receive
A technical SEO engagement with us gives you documents your team can use, not just a score.
Sites where the basics are holding everything back
Technical SEO suits Perth and WA businesses whose site is bigger, older or more complex than a five-page brochure.
- B2B firms with large capability, project and resource libraries
- Online stores with thousands of products and filters
- Businesses about to redesign or change platform
- Sites that lost traffic after an update or migration
- In-house teams that need a specialist to brief their developers
Running a store? Product filters and variants create most of the duplicate-page problems we see, which is why technical work sits at the core of our ecommerce SEO service.
Planning a rebuild? Bring us in before launch. Our web design team builds sites with clean code, fast templates and a redirect plan from day one.
Have your own developers? Our SEO consultant service can audit, prioritise and brief, while your team does the build.
Technical work you can verify
Technical SEO is easy to hide behind jargon, so we make every change visible and checkable.
Task-by-task reports
Each month you see exactly which fixes shipped, which are pending and what changed in Search Console.
You know who's on it
A named technical specialist owns your site, so questions go to the person who did the work.
Month-to-month, your assets
No lock-in. Your site, accounts and every document we produce stay yours.
We're a remote team across Asia, the US and Australia working Perth business hours. That way SEO Agency Perth clients get calls and replies inside their own working day.
Technical SEO questions
Common questions about technical SEO audits, fixes and timelines.
What's the difference between an SEO audit and technical SEO?
Do you need access to my website?
Will speed fixes change how my site looks?
How soon will I see ranking changes?
Can you work on Shopify, WooCommerce or custom sites?
Find out what's holding your site back
Ask for a free SEO audit and we'll check your indexing, speed and site structure, then send the fixes that matter most.
- Indexing and crawl issues flagged
- Core Web Vitals for your key pages
- A short, prioritised fix list
Get your free SEO audit
Takes about a minute. We reply within one Perth business day.